About 6.0 - Sara Zamora

I'm a senior visual designer with 10+ years of professional experience. My work spans branding, campaign design, and illustration — though I've never been interested in doing just one thing at a time. The projects I'm proudest of are the ones that blend skills rather than isolate them.

I think of the job like an archaeologist's: uncovering what's already there in the research, the constraints, the people a project is meant to serve. Strategy and data lead wherever they can. When a project offers less of that to work from, intuition takes over instead.

Outside of client work, I stay curious. Creative writing, photography, painting — each one, it turns out, shares more with design than I expected: composition, texture, color, mood, all of it translates. Design is just where everything else I learn eventually ends up.